Three ways ego is holding you back

  By Belinda Gannaway, Strategy Director, Fathom XPIf there’s one place to dance, it’s Plaza Garibaldi in Mexico City. The music, the moonlight, the people. It’s pure bucket list.Sadly, not for me. Because I can’t dance – not really dance. So I didn’t. I...

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Get your employer brand and consumer brand on the same page

  In our recent chat with Mark McCulloch for The Spectacular Marketing Podcast we began to dissect the components of a successful employer brand. So what are they and why do they matter? (In the same podcast we also talked about our Nine Principles for A Successful...

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