Get your employer brand and consumer brand on the same page

  In our recent chat with Mark McCulloch for The Spectacular Marketing Podcast we began to dissect the components of a successful employer brand. So what are they and why do they matter? (In the same podcast we also talked about our Nine Principles for A Successful...

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9 secrets of a successful Employer Brand

  As big fans of The Spectacular Marketing Podcast, we were delighted to chat with Mark McCulloch about all things employer branding a couple of weeks back. As we agreed in our discussion, you have an employer brand whether you want one or not. The question is: Is it...

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