Top mind-expanding immersive experiences

I recently compiled a list of interesting London-based immersive experiences for a client experience safari. The aim was to expand our minds and get our collective creativity flowing before holding a co-creation session with them.

I thought I’d share these ideas here, as you may also want to explore the places where art, interaction, fun, emotive storytelling and advanced technologies collide.

The Moonwalkers – Lightroom, (6 December - 9 June)
Tom Hanks narrates the past and future of space travel over a backdrop of fully immersive space footage. I’m visiting this in February and will report back.

Outernet London (From Jan)
You may have seen the butterflies on the giant interactive screens in Tottenham Court Road? Currently, Outernet is showing FORSAKEN, which takes its inspiration from the remarkable Immortal Jellyfish, which can regenerate and begin its life cycle over and over again. The spectacular on-screen visuals celebrate the beauty of the natural world and sound a sombre warning as the Jellyfish vanishes and reforms.

Further afield, in Bristol, I’m visiting Wake The Tiger in May.
Wake The Tiger’s out-of-this-world experience is a self-guided, walk-through labyrinth of exploration that begins in an abandoned paint factory before journeying into the Dream Factory and finally transcends to the OUTERverse. I'm looking forward to the narrative, deeper meaning and immersion.

On my hit list slightly further again is Leigh Sachwitz excellent looking Da Vinci Genius Art exhibition in Amsterdam.
She weaves together art and interactive technology in such beautiful ways. I first came across her work at this week's brilliant World Experience Organization campfire.

A highlight in recent years was a tour of the LEGO House in Billund, Denmark when we partnered with LEGO. The house is 12,000 m2 large and filled with extraordinary hands-on activities. You can build a LEGO waterfall, digitise a LEGO fish and help it survive in a giant digital fish tank and contribute towards a meadow of LEGO flowers. Imagine my delight when finding out my good friend Dr Daniele Ceccomori had a big part in the design of the installations (now hero-worshipping him, not in a weird way though!).

Where have you explored recently, and what are you planning to go and see to get your creative juices flowing?