Our Team
We are a passionate network of experience designers, creatives, coaches and facilitators with many years’ experience bringing people together to create change.
Charlotte Dewar
Experience Designer and Creative Director
Charlotte is a creative at heart. Starting as a brand designer, she moved into brand strategy and then culture activation over the course of her career. She uses experience design to create highly engaging culture activation programmes, focusing on giving clarity and helping people understand and positively impact the changes happening in their organisations. Charlotte is also a lecturer on experience design, supporting global groups of professionals in the events industry.
Lorne Armstrong
Experience Director
Lorne is a sought-after experience designer and facilitator of behaviour-changing programmes. Lorne has created some of the UK’s most innovative experiences for both private and public sector clients to create and deliver real change in organisations.
Lorne has worked with leadership teams for clients ranging from Pharma (GSK), Financial Service (RBS, Prudential and Santander) to Retail (Argos, Lego).
Belinda Gannaway
Team coach & facilitator
Belinda specialises in helping leaders and teams shape organisational culture by fostering empathy, agility, and resilience, creating high-performing, thriving environments. Her coaching approach, rooted in design thinking, empowers teams to identify strengths, unlock potential, and drive meaningful change. Bellinda also supports organisations in designing employee experiences that enhance engagement, satisfaction, and long-term success. As a strategy design facilitator, she also leads creative workshops and off-sites to optimise organisational strategies and align teams.
Matt Matheson
Experience producer, facilitator and coach
Matt brings the belts and braces with 15 years’ project management experience alongside 10 years of performance coaching and facilitation. He combines sound business logic with a knack for unlocking potential in people to get results that start from within.
Alex Webb
Facilitator and coach
As both a professional leadership consultant and facilitator, Alex works with clients, f2f and virtually, to build ‘leadership muscle’ through awareness, resilience and team performance. Developing individual and team performance, Alex’s experience in business, both B2B and B2C delivers measurable growth.
Tim McCleary
Facilitator and coach (USA)
Tim applies his deep experience on the client- and agency-side with some of the world’s best-known brands to the facilitation of live and virtual events. He’s skilled at bringing the art and science of participant involvement to both the small screen and largest of rooms.