Our Team
We are a passionate network of experience designers, creatives, coaches and facilitators with many years’ experience bringing people together to create change.
Belinda Gannaway
Director of Culture
Belinda is an employee experience strategist, designer, coach, and facilitator. She supports global brands, NGOs and growing businesses to innovate and grow with purpose and values at the core. In recent years, Belinda’s work has won a variety of industry awards for innovation and impact. Belinda speaks widely at global events on employee experience design and was named one of HR Magazine’s Most Influential Thinkers in 2022. She is co-author of EX by Design – How to Create an Effective EX for Competitive Advantage (second edition 2024).
Charlotte Dewar
Experience Designer and Creative Director
Charlotte is a creative at heart. Starting as a brand designer, she moved into brand strategy and then culture activation over the course of her career. She uses experience design to create highly engaging culture activation programmes, focusing on giving clarity and helping people understand and positively impact the changes happening in their organisations. Charlotte is also a lecturer on experience design, supporting global groups of professionals in the events industry.
Lorne Armstrong
Experience Director
Lorne is a sought-after experience designer and facilitator of behaviour-changing programmes. Lorne has created some of the UK’s most innovative experiences for both private and public sector clients to create and deliver real change in organisations.
Lorne has worked with leadership teams for clients ranging from Pharma (GSK), Financial Service (RBS, Prudential and Santander) to Retail (Argos, Lego).
Matt Matheson
Experience producer, facilitator and coach (UK)
Matt brings the belts and braces with 15 years’ project management experience alongside 10 years of performance coaching and facilitation. He combines sound business logic with a knack for unlocking potential in people to get results that start from within.
Tim McCleary
Facilitator and coach (USA)
Tim applies his deep experience on the client- and agency-side with some of the world’s best-known brands to the facilitation of live and virtual events. He’s skilled at bringing the art and science of participant involvement to both the small screen and largest of rooms.
Alex Webb
Facilitator and coach (UK)
As both a professional leadership consultant and facilitator, Alex works with clients, f2f and virtually, to build ‘leadership muscle’ through awareness, resilience and team performance. Developing individual and team performance, Alex’s experience in business, both B2B and B2C delivers measurable growth.