Award-winning culture activation agency!

Working hand-in-hand with you and your teams to identify, inspire and sustain the culture and engagement you need

We are a passionate network of creatives, coaches, design thinkers and facilitators – we bring people together to create change. We can reconnect your people to your purpose, culture and each other to help you thrive.

Discover your essence

We discover and express the essence of your culture through redefining your purpose, values and vision

  • Discovery workshops to define your culture

  • Culture narrative creation

Define your employee experience

We define the employer experience you currently have, the experience you want, and shine a light on the gaps.

  • Map and design the employee experiences

  • Journey maps creation and engagement

  • Co-create key moments that matter

Activate your culture

We activate your culture across the employee life cycle to engage and excite your amazing people and amplify it into the world beyond to attract the best to your business.

  • Leadership coaching

  • Experience design and delivery of online and face-to-face programmes

  • Creative employee communications

Our work

  • Putting purpose at the heart of the business

    Purpose can’t be invented. It's something you reveal by looking deeply at who you are. That's why we teamed up with data storytelling experts Insight Agents, to take a robust approach to discovering and articulating Crown’s purpose.

    Read more

  • LEGO

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    Read more

  • Nestlé

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    Read more

  • Sell it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    Make It

Our work

Inspiring LEGO global play ambassadors to bring the values to life in global Playdays

READ MORE

Discovering and activating Fourths values globally

READ MORE

Monet Goode

Emmet Marsh

Eleanor Parks

Putting purpose at the heart of the business for Crown Worldwide

READ MORE

  • “Crown has never been through such a period of transformation. Purpose has been at the heart of that – enabling us to connect better with our teams, opening up new conversations and reducing complexity to help decision making. We can already measure the impact it is having on engagement and customer experience. Purpose will continue to be pivotal to how we learn and adapt as a business.”

    Norah Franchetti, Group Vice President Marketing, Crown Worldwide Group

  • “Fathom has been instrumental in helping us take a more strategic approach to how we create and engage people with our L&D offer. We know L&D is a key part of our employer brand, and Fathom have helped us realise the full potential of this for our people.”

    Mark Peters, Group Development Manager, Fuller’s

  • "This is how digital based on boarding should be done"

    Helen Casey, Old Mutual

  • “I just wanted to let you know, on behalf of the team, that we won the pitch!! So a massive “THANK YOU” from our group for a great contribution throughout the past two weeks.”

    Nestlé Marketing programme participant

Useful resources

Who we’ve worked with

Blog

Blog
How does coaching impact employee experience?
How does coaching impact employee experience?

The many and varied ways that coaching impacts employee experience – both directly and indirectly

Is culture ‘outsourcing’ undermining your org’s success?
Is culture ‘outsourcing’ undermining your org’s success?

Is culture outsourcing holding your organisation back? In this blog post we flag signs that suggest your org's leaders mistakenly believe they can delegate the task of culture leadership...and what to do about it

Why developing your EVP is like knitting (with love)…an ode to Tom Daley
Why developing your EVP is like knitting (with love)…an ode to Tom Daley

How to create your employee value proposition efficiently and with love (it’s a bit like knitting)

Supercharging personas to elevate experience design
Supercharging personas to elevate experience design

Understanding who your audience is and lifting them off the page to be 3D, living, breathing personas helps us design and build effective and meaningful experiences for them.

Why people teams can’t get enough of employee personas –part three
Why people teams can’t get enough of employee personas –part three

Employee personas – more watch-outs from EX researchers, designers and strategists

Why people teams can’t get enough of employee personas – part two
Why people teams can’t get enough of employee personas – part two

Where employee personas make sense (and where you might rethink)

Why people teams can’t get enough of employee personas – part one
Why people teams can’t get enough of employee personas – part one

Employee personas are popping up in all sorts of places and in different guises. But why? And how useful are they?

EX by Design 2024
EX by Design 2024

Counting down the days until the second edition is published

Top mind-expanding immersive experiences
Top mind-expanding immersive experiences

Want to get your creative juices flowing? Here are some of my top picks for immersive live experiences coming up in 2024

Where are you on the values spectrum?
Where are you on the values spectrum?

How do you know if (and how big) the gap is between your organisational values and what happens on the ground? Explore the values spectrum to start a meaningful conversation with your people.

We’d love to work with you.