Creative and intelligent employer branding

Employer brand is what people say about you when they’re not being paid. You can’t own it. But you can curate it. Built from your authentic purpose and values, we help you build a future-fit brand that is uniquely yours. And we'll ensure it’s working hard for you across all touch points, including your learning brand .

Our employer brand programmes tell the story of who you really are. We start with a journey of discovery to uncover your true purpose and values. 

We can then help:

• Define your unique and actionable employee value proposition (EVP) – a strategic tool that informs and reflects your business and people strategies

• Create your employer brand playbook, including brand DNA, look and feel, and tone of voice

• Engage your people with your employer brand so they become ambassadors

• Apply your employer or learning brand across touch points to drive engagement

Employer brand – frequently asked questions

What is employer branding?

Employer branding describes the activities an organisation goes through to capture, talk about and then live up to the promise of what it means to work for you.

How to build employer brand

Building an employer brand means designing the experience people have with you to be the best it can be. Then consistently talking about what it means to work for you and why it's great. And amplifying this message wherever possible.

How to improve employer branding?

There are two ways to think about improving your employer brand. The first is ensuring the employee experience consistently delivers on the promise it makes its people. The second is to find new ways to spread the word of what it’s like working for you.

What are key elements that affect an employment brand?

The elements that impact an employer brand are:

• The vision or intended experience you want to create for your employees (sometimes captured as an employee value proposition or a people vision)

• How well you deliver on this for your employees – ie does their experience match the vision

• How well you express the experience people have of you, and how well you and your employees amplify that message across channels.