Hello. I’m Belinda Gannaway, Director of Culture, EX strategist, coach, speaker and facilitator.

  • About me

    I work with teams and organisations small and large using a range of coaching, design thinking and facilitation techniques to energise culture change and transformation programmes.

  • How it started

    I became fascinated by organisational culture when I started working as a journalist in the Palace of Westminster (home of the UK’s Houses of Parliament) after my degree in politics and international relations. It was an extraordinary place to start work, with 1,000 years of culture weaving their way through the institution.

    From there I moved into business journalism – looking under the bonnet of a range of organisations to see what was at play. Not content with looking, I moved into comms and from comms into the world of digital transformation, people and change. Getting my hands dirty.

  • Where I’m at

    I’m now an EX strategist, speaker and author. The second edition of the book I co-authored – EX by Design; How to Create an Effective EX for Competitive Advantage – was published in 2024.

    I also support leaders and teams as a coach, bringing the best of design thinking – curiosity, empathy and experimentation – to transformational coaching conversations.

Speaking

I speak about organisational culture, employee experience and the role of leaders and design in transforming them both. Recent topics include:

  • Purpose and values and the role of leadership

  • How to design and deliver a great employee experience

  • How to use the elements of great design to create and sustain the culture you need

  • How to create an organisation people queue up to join and never want to leave

  • How to create a great customer experience through a great employee experience

  • Design thinking and the employee experience

I have spoken at a wide variety of events in the UK and internationally, including:

  • CIPD Future of Work 2024

  • Shift/HR Employee Experience Summit, 2023

  • HR Uncovered Bucharest, 2023

  • Shine People & Culture Summit 2022

  • Shift work Germany 2022

  • IRDG Design Thinking Ireland 2022

  • IOM Summit 2022

  • HR Week Conference 2021

  • Inspiring Workplaces 2021

  • CIPR Inside

  • Facilitation and team coaching

    • HR leadership retreat for a global NGO

    • Purpose and values retreat for leadership team of a UK-based digital agency

    • Leadership team purpose discovery sessions for a UK-based property business

  • Training

    • EX: Effective strategy, design and implementation, HRD Future, 2023

    • EX by design open courses for 150+ people professionals 2021-2023

  • What else

    • CIPD Associate Trainer in employee experience

    • Judge at the Employee Experience Awards 2021 and Internal Communication and Engagement Awards 2022

    • Strategy lead on a global culture transformation programme that won the Grand Prix prize at the Internal Communication and Engagement Awards in 2021 and the Business Culture Leading with Purpose Award in 2021

“Thank you for the tremendous effort you put into facilitating the employee experience programme. The feedback from participants was truly exceptional, and they were thoroughly satisfied with the training. Your professionalism and expertise are truly commendable and beyond question. Your ability to engage and guide participants through the learning journey is admirable. It is a joy working with you.”

Marcus Chung, HRD Future

Get in touch to find out how I can support your event: belinda@fathomxp.com